Kris Tulin-Roberts – Levi Strauss

Thursday, February 16, 2012



Insight, Integrity & Integration: Lessons Learned From a Decade of Innovation at Levi Strauss & Co.

In The Duncan Anderson Design Department Gallery at CSULB

Kris presents a discussion about lessons learned in the identification, development and execution of a number of key product innovations, at Levi Strauss & Co., over the past 10 years — what worked, what didn’t and why. She will also share her thoughts on insight generation methodologies that drive ideas and techniques to inspire creativity.

Kris is currently the Senior Director at Levi’s® Brand R&D/Concept. In this role, Kris leads the development of new and emerging product innovations for Levi’s® globally. She is responsible for ideation through prototype and product development in preparation for commercialization into the business units.

With over 30 years of experience in apparel design and product development, Kris is an innovative, seasoned leader, focused on identifying new product opportunities anchored in consumer insights and brand strategies.

In 1992, Kris joined LS&Co. as a designer for Dockers® For Women. Over the course of her career, she has held a variety of important senior level positions. In 2002, she was promoted to Senior Director, Advanced Innovation Team. In this emerging role, Kris led LS&Co.’s innovation team that resulted in the successful development and launch of the Go Khaki and Never Iron products for Dockers®. In 2004, the position evolved into a global role leading the Global Innovation Group.

Kris is passionate about innovation and product. She pioneered the development of LS&Co’s innovation processes which led to the launch of Levi’s® Eco jeans and more recently Levi’s® Curve ID Jeans for Women.

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