Thursday, January 30th, 7:00 – 9:30pm
Notes From the Trenches
(my 16 years in the California consultancy world so far,
and some exciting new trends that lay ahead)
In The Duncan Anderson Design Department Gallery at California State University, Long Beach
Andy Logan (B.S. in Industrial Design, CSULB class of ’98) has been working in the California design consulting world for the last 16 years. Since graduating, he has been a key part of such noted firms as Designworks/BMW and frog design. In 2010, he founded his own agency, AWOL Company. Over the course of this time, Andy has had a chance to collaborate on award-winning programs with such brands as HP, Samsung, Vizio, Proctor & Gamble, Microsoft, Nike, Boeing, John Deere, and many others. Using his own projects as examples, Andy will share compelling case studies, his unique perspective on design, and what it takes to go from student to industry veteran.
In addition, Andy will give a deep dive into the world of trend tracking. Using his unique online trend database, find out how the state of the global aesthetic landscape affects the design process, what trends are in decline, and new emerging trends that will inspire the design process.