RKS Sessions: The Power of Viral Videos at Cross Campus

When: January 14, 2016 @ 7:00 pm – 10:00 pm

Where: Cross Campus 929 Colorado Ave. Santa Monica

Cost: $11.54 / early bird tickets till 1/11


Start the New Year off with insights into how the world of media has changed forever and how you can use this shift to benefit your business. It’s the era of viral video and Diane McArter’s firm Furlined has produced some of the strongest examples of this captivating content that connects businesses to their audience in a new and engaging way. Diane will guide us through her team’s work, provided insight into the power of the media and exposure to their creation of award winning, inspirational and memorable experiences. Learn how they propel brands like Apple, Mercedes, McDonald’s, and more to connect us to new worlds through fresh eyes.

About RKS Sessions

We are excited to relaunch our design-focused series with RKS, RKS Sessions. Produced by the design and innovation firm, RKS and Cross Campus, RKS Sessions brings together luminaries and ideas focused on cutting edge user experience, brand, service and product design. RKS Sessions will also be a forum for the design community to share their ideas.

About the Speaker

Diane McArter is the founder and president of Furlined, a production company based in Los Angeles, New York and London.

Furlined represents a diverse group of directors whose acclaimed work has earned the company recognition as one of Creativity Magazine’s TopProduction Companies each year since Furlined’s inception. In 2014, Advertising Age and Creativity’s Annual Awards Report named Furlined in the Top Ten Production Companies globally.

“This ever evolving new era of advertising, at the intersection of commerce culture and community, has never been more exciting. Ours is a culture of partnership, collaboration and innovation. We’re continually conceiving new ways of bringing added value to our directors and our clients,” says McArter.

Love Child, founded by McArter, is a new era brand communications company that supports collaborations between brands, artists, filmmakers and storytellers to produce innovative content for myriad new media platforms.

McArter also co-founded ManifestWorks, a non-profit organization that harnesses the resources of the advertising and film industries to provide mentorship and job skills training to former foster-care and justice system involved youth – creating opportunities to build a better future for themselves, their families and their communities.

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