Thursday, February 28th, 7:00 – 9:30pm
In The Duncan Anderson Design Department Gallery at California State University, Long Beach
Alexander Klatt speaks on how to create value with a design approach that reflects an understanding of Natures Timeless Beauty, Classic Design Composition, Reusing Material and a focus on Human Passion & Skills.
“When you see these iconic designs from the product world – which is very strongly influenced by the German Bauhaus design and architecture movement – you can see that the classic rules of design composition are what give them their timeless beauty, their sustainability,” says Alexander Klatt. “We thought, ‘how can we create a car that customers will want to take care of and hand down from generation to generation? Through this our brand can be truly sustainable on an aesthetic as well a functional, emissions level.”
Alexander Klatt, Vice President, Global Design of Fisker Automotive is a seasoned Designer. Klatt first joined Fisker Automotive as director, Interior Design. Prior to joining Fisker Automotive, Klatt was Creative Director, Automotive Design at BMW Designworks. He has served in various positions at BMW Designworks, BMW Group, Adam Opel AG, and Mercedes Benz AG.
Fisker Automotive is a new automaker with a mission to build an innovative, eco-driven company that redefines and reshapes how the world thinks about cars. It was born when founders Henrik Fisker and Bernhard Koehler surveyed the existing automotive landscape and found it built upon history, a history that was defined by limitations. Henrik Fisker and Bernhard Koehler, who share over 51 years of combined experience in the automotive world, decided to forge a new and radical perspective on what is possible in the automotive world. They concluded that reinvention is no substitute for a fresh start so they started with a clean sheet of paper. In 2007, they founded Fisker Automotive, a true automobile manufacturer which introduced the world’s first premium hybrid electric vehicle, the Fisker Karma. An American company, the orange and blue in the Fisker logo represent a California sunset over the Pacific Ocean. The vertical bars represent the designer’s pen (Henrik Fisker) and the creator’s tools (Bernhard Koehler).
In 2008 Fisker unveiled the Karma, the world’s first luxury Electric Vehicle with extended range. On sale since December 2011 the Karma was delivered to the market in record time. The Karma is the first and only American car to have won the coveted BBC Top Gear Luxury Car of the Year award, Automobile magazine named it 2012 Design of the Year, and TIME magazine listed the Karma one of the 50 Best Inventions of 2011.