Thursday, October 24th, 7:00 – 9:30pm
Transformational Design
In The Duncan Anderson Design Department Gallery at California State University, Long Beach
As chief design officer of Sound United, Michael DiTullo is a passionate advocate as well as an experienced practitioner of design. Over a two year period, DiTullo has worked with Sound United to transform the organization by bringing design in house, building out a studio and a new corporate headquarters, repositioning and branding each of its companies (Polk, Definitive and BOOM) and developing design languages and product portfolios for each. In this talk, he will share some of the principles that guided this landmark shift and discuss some of the key insights and lessons he gleaned along the way.
In addition to his work at Sound United, he has been a contributor to the well-known design resource, Core77.com, for more than 10 years. Before Sound United, Michael was the creative director at the legendary consulting firm frog design, where he led teams that worked with Google, Motorola, Honda, Braun, Brooks, Harmon Kardon and Intel. Prior to frog, DiTullo spent nearly a decade developing industry leading product collections at Nike Inc. for the Converse, Jordan and Nike brands, from advanced concept to production. He started his career at Evo Design where he worked for a wide variety of clients.
DiTullo holds a BFA in industrial design from the Rhode Island School of Design, and he also studied at the Cleveland Institute of Art. His work has garnered international awards and has been featured in many media outlets, books and publications.
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