Spring 2011

Ben Kaufman

Tuesday, February 1st, 7:00 – 9:30pm


Quirky: Making Invention Accessible

Join us next Tuesday night to hear Ben Kaufman talk about himself, his company, product development, industrial design and open source collaboration.

In addition, Ben will offer students the opportunity to participate in a special project. His company, Quirky, has partnered with a national retailer to have them work together on a “Back to College” project that will hit the store shelves by June 2011.


Quirky, a social product development company founded in June 2009, makes invention accessible by partnering with creative people around the world to bring new products to life. Each week, Quirky engages its online community to collaborate in all aspects of product design and development – from ideation all the way to packaging. Quirky brings two brand new consumer products to market every week and shares the revenue with all of the individuals who were influential in bringing these products to life. Quirky is rapidly changing the way the world thinks about product development.


Ben is the 24-year-old founder and CEO of Quirky. His entrepreneurial journey started during his senior year of high school with a second mortgage on his parent’s house and the founding of an iPod accessory company called mophie. Shortly after mophie won “’d2Best in Show”’d3 at MacWorld 2006, Ben discovered his passion for involving people around the world in the development of new consumer products. The rapid growth of the mophie brand led to its acquisition in August of 2007, which allowed Ben to focus his efforts on bringing his idea of ‘social product development’ to the next level.

After two years of research and development on the unique technology platform that became the foundation of his future work, Ben publicly launched Quirky in June of 2009. A passionate and opinionated speaker, Ben talks Quirky, products, and design to audiences around the world. His work has landed him in hundreds of newspapers (New York Times, USA Today, New York Observer), magazines (Business Week, Entrepreneur, WIRED), and TV networks (CNBC, FOX Business News, The Today Show).

In 2007, Inc Magazine named Ben the top entrepreneur in the country under the age of 30. He was 20 at the time. Other than participating in the development of awesome new products, Ben’s favorite things include his niece Lily, Jay-Z, cool kicks, and black t-shirts.

Robson Splane

Tuesday , February 8th, 7:00- 9:30pm


The 4th, Great Option

In addition to the traditioanl career options of: Design Educator, Corpotate Designer, and Design Consultant, there now a fourth option…DreamProjects.

After earning a bachelors degree, two masters degrees and an MFA, Robson Splane went on to teach at three universities and helped found three design firms. Based on these experiences he elected to go a step further to create a new business model where the value of the designer is leveraged to give him equal footing with prospective clients thus enabling him to control his own lifestyle. The result is called DreamProjects

• Former Professor of Design

• Founder: Splane Design Associates, Inc. (Consultants)

• Founder: Care-a-peutics (Design and Manufacturing)

• Co-Founder: Miriam J, Inc. (Fashions)

• In-mate: DreamProjects (Innovations and Licensing)

Chris Calori

Tuesday, February 15th, 7:00 – 9:30pm


Wayfinding My Way

Is the co-founder of C&VE, a New York consultancy focusing on graphic communication within the built environment, and author of the acclaimed book Signage and Wayfinding Design.

Leslie Speer

Tuesday, February 22nd, 7:00 – 9:30pm


Design For And With…???

Who do we design for? Ourselves? Athletes? Children? Millenials? Construction workers? Who do we design with? Engineers? CEO’s? Anthropologists? Brand specialists?

Even in college I wanted to design products to help people. Back then I focused on medical equipment and devices, now I focus on people who are economically disadvantaged and I use design as a process by which these peoples lives can be improved simply by focusing on design interventions that can increase the stability of individual and local economies.

Design creates jobs, and through jobs, people increase their income. With increased income, people are more likely to get access to better healthcare, have food on their table, send their children to school, and get access to clean water or get electricity into their homes. There are 4-5 billion people on the planet right now that don’t have regular access to many of those things. There is plenty of work for us to do and I hope that this discussion can introduce you to a different type of road that you can take in design.

• CSULB-ID Alumna, Class of 1983

• Former Professor and Assistant Chair

at the California College of the Arts

• Current Professor and Coordinator of

Industrial Design at San Jose State University

• IDSA Educator of the Year Award 2009

• Chair of the IDSA Design for the Majority Professional Interest Section

• Guest lecturer at the Ecole Nationale Superieure de Creation Industrielle in Paris

• Guest lecturer at the Shanghai Institute of Visual Arts in China

• Clients include Dupont, Philips, frog design, Oracle/Sun Microsystems, Banomex and the Costa Rican Ministry of Culture

Ravi Sawhney and Kurt Botsai

Tuesday, March 1st, 7:00-9:30 pm:


Predictable Magic – Part 1

Ravi Sawhney, founder of RKS, introduces the new book Predictable Magic. Based on RKS’s proprietary strategy and design philosophy of Psycho-Aesthetics, this book presents insights on connecting emotional relevance to design success and economic prosperity.

In Part 2, Ravi Sawhney reveals the details of his methodology and presents actual case studies. Don’t miss out on this opportunity to hear from, and interact with, the author himself.

Click here for a link to the book


Ravi Sawhney and Kurt Botsai

Tuesday, March 8th, 7:00-9:30 pm:


Predictable Magic – Part 2

Ravi Sawhney, founder of RKS, introduces the new book Predictable Magic. Based on RKS’s proprietary strategy and design philosophy of Psycho-Aesthetics, this book presents insights on connecting emotional relevance to design success and economic prosperity.

In Part 2, Ravi Sawhney reveals the details of his methodology and presents actual case studies. Don’t miss out on this opportunity to hear from, and interact with, the author himself.

Click here for a link to the book


Chris Collins

Tuesday, March 15th, 7:00-9:30 pm:


The Rule of Cool

Consumers are often faced with the challenging and sometimes intimidating task of purchasing products from an over-saturated market. In regards to the footwear industry they can find themselves stuck trying to chose between 40-50 pairs of shoes all crammed on a slat wall. So how does one gain the advantage in this endless sea of competitors? Well, our philosophy is simple and to the point…THE COOLEST ONE WINS!

Now I know the meaning of cool can be interpreted many ways, and is always unique to the individual, but what I hope to do in my lecture is provide some insight into our philosophy and how we strive to design the cleanest and most cohesive designs possible. Furthermore I hope that each one of you will leave with a greater passion and excitement for design and know that it’s all right to JUST DESIGN SOMETHING COOL!!!

Chris Collins is a footwear designer at Faulconer Design & Development in Newport Beach. He and the rest of the crew create design and model packages so that their clients experience a smooth transition into production. Faulconer Design has been in the business for over 25 years with a client list that is constantly growing. Past and present clients include Johnston & Murphy, H.S. Trask, Dockers, crocs, Merrell, Keen, Under Armour, and Nike!

Sasha Strauss

Tuesday, March 22nd, 7:00-9:30 pm:


Brand Strategy Essentials

A rich introduction to all things branding— from naming and brand architecture to visual design and brand extension. We‘ll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy.

Clients, agencies, media and academic institutions have called upon Sasha Strauss’ award-winning forums worldwide; presenting throughout East Asia, Europe and North America. National Public Radio (NPR), KABC Radio and The Wall Street Journal continue to seek his expertise on branding everything from presidential candidates to innovative start-ups and Fortune 500s.

Sasha Strauss is a certified Toastmaster and dynamic speaker. Brand Strategist by passion and by trade. Fueled by new ideas, old hats and differentiated dogmas – Sasha enjoys the rigorous, analytical digestion of the ways that people think.

Sasha will co-present along with Matt Clayman, Innovation Protocols Business Development Guru.


Tuesday, April 5th,  7:00-9:30 pm:


The Science of Design Briefing
In The Design Department Lecture Room 112
This lecture shows us how to translate business plans into inspirational design briefs.

Soren Petersen:

With his extensive experience in engineering, industrial design, ergonomics and sustainability, Soren Petersen advises organizations on design research, strategy and decision-support.

Having presented and published sixteen papers, over the past five years, at international conferences on design quantification, he will be publishing a book entitled: Profit From Design in the summer of 2011. This book guides one though the measurement of design performance, improving the design briefing process and selection of concepts for further development.

Soren Petersen founded ingomar&ingomar – consulting in 1993 and is conducting global open innovation. During the past decade he and his network of experts have worked with international organizations, including Ramboll Group, BMW Group DesignworksUSA, Stanford University and Copenhagen Business School.

Soren Petersen received an MS. Mechanical Engineering degree from the Technical University of Denmark and a BS in Transportation Design from Art Center College of Design. He has recently graduated from Stanford University, Center for Design Research, with a PhD in quantifying design. Focusing on developing metrics and decision methods for design concept selection in the conceptual phase of product development.

Charles Bush:

Charley W. Bush is CEO and co-founder of 3Strand Innovation, llc. In 2008, at the bottom of the current economic crisis, he and a partner, incorporated to help entrepreneurs, universities, and small to mid-size companies develop new online initiatives. Since its start, 3Strand has seen 150% quarter-over-quarter growth and has built online and mobile services from concept to execution in the fields of social enterprise, mobile fitness, online gaming, executive social networking, online video editing, online investing services, and e-commerce. In addition, 3Strand has continuously dedicated 20% of all services to work with non-profits or social enterprises.

Charley approaches problems with bottom-line business world criteria as well as user-focused design sensibility. With a business foundation from Hampshire College as well as INSEAD International Business School and M.S. in Industrial Design from Pasadena Art Center, he uses both worlds to question ingrained assumptions and find new opportunities. He has written weekly articles for the technology blog and has authored 3 case studies for INSEAD on turnaround strategies for technology companies.

Smart Design’s Wikbe Fleischer and Sarah Nagle

Tuesday, April 19th, 7:00-9:30 pm:


Designing For The Gender Bending Generation

Five years ago, Smart Design’s Femme Den started the push for gender to be part of the design dialogue. As our conversation deepens, we see gender roles blurring. And, gender finds more similarities than ever in Gen Y. Women have been taking on more masculine roles but guys are showing character traits traditionally attributed to women too – they over-share on Facebook, develop bromances, and have killer fashion sense. How do these gender evolutions change design for Gen Y? In this talk, members of Smart Design discuss experiences that better serve this gender-blending and empathetic generation, and how to design for them in the future.

The presenters:

Wibke Fleischer, a skeptic member of Gen X, is Director of Insights and Strategy at Smart Design’s San Francisco office. She has worked on new experiences for Gen Y in the US, Europe and Asia. Her core expertise lies in uncovering social, cultural, and business trends and understanding how they create new opportunities.

Sarah Nagle is a social member of Gen Y with 421 friends on Facebook and is also Senior Design Researcher in the San Francisco office of Smart Design. She has spent 6 years understanding people and culture worldwide. Her most recent work was on programs uncovering home and mobile technology behaviors and future interaction insights in the US, Europe and Asia which she helps translate into meaningful design solutions.


Tuesday, April 26th, 7:00-9:30 pm:


Going Solo – Letting Your Intellectual Property Work For You

In The Duncan Anderson Design Department Gallery
As Cofounder and Chief Operations Officer, Gerard Furbershaw is responsible for overseeing Lunar’s operations. With more than 30 years of design experience, he has received recognition in annual design competitions sponsored by the Industrial Designers Society of America, ID Magazine, MDEA, the Chicago Athenaeum Museum, Appliance Manufacturer Magazine as well as in numerous product design books.
Gerard has been a speaker for the Industrial Designers Society of America, the Association of Professional Design Firms (APDF), Society of Plastics Engineers, the Design and Engineering Show, as well as for numerous design schools. He has also launched and chaired APDF’s Royalty and Licensing Summit program.
Gerard holds a bachelor’s degree in architecture from the University of Southern California and a bachelor’s degree in industrial design from San Jose State University. He has served as President and Chairman of the Board of APDF, Chair of the San Francisco Chapter of IDSA and a Trustee of the Design Foundation.

Tony Baxter

Tuesday, May 3rd, 7:00-9:30 pm:


Designing For Disney: Patterns That Embolden Successful Innovation
In The Duncan Anderson Design Department Gallery

Tony Baxter’s 40 year career with Imagineering has taken him all over the world, bringing to life successful entertainment projects. They have become a part of life in vastly different marketplaces separated by culture and the passage of years during his career. Tony will shed some light on “patterns” associated with some of the life changing creative advancements he has observed during his career, and how they have influenced Disney’s role as creative leader in the development of themed entertainment.

Tony will illustrate creative patterns he thinks are critical for competitive advantage, using examples of people or companies that have effectively applied these philosophies in vastly different enterprises. Walt Disney was fond of saying “you cant find true happiness without a tear”, so Tony will also weave in examples of industries that have stumbled and fallen after locking in on a “formula” for creative success.

Myk Lum

Tuesday, May 10th, 7:00-9:30 pm:


Then and Now
In The Duncan Anderson Design Department Gallery

Myk is the Principal and creative director of LDA, a product design and development consultancy. An alumni of CSULB, Myk graduated in 1985 with a BS in industrial design. He started his career out by working as an employee of a design firm, moved on to full time freelancer, founded a design consultancy, and is currently extending his reach into entrepenurial ventures. He will share his experiences, work and insight of the design profession, and take you behind the scenes to hear stories about projects you don’t normally get to hear.