Oct 2 – Alexandre Hennen

Alexandre Hennen Banner

Thursday, October 2nd, 7:00 – 9:30 pm

Designing Services

In The Duncan Anderson Design Department Gallery at California State University, Long Beach
6241 East University Drive, Long Beach, CA 90815
Park in the Foundation Lot across from the Design Department main entrance – $5

Service experiences shape our day-to-day lives. We have them when we step into a retail environment, waste precious time on a customer service line, or Uber our way home from a night out. Sometimes they delight us, often they disappoint.

Successful service experiences are designed with customers at the center, and rely on holistically orchestrating human behavior, infrastructures, technologies, and operational models to craft brand encounters that matter.

As designers, we are in the business of understanding people to create meaningful
experiences that improve their lives, while growing business. In an experience economy, designers are increasingly challenged to apply those skills to create complex service interactions between companies and the people they serve.

Alex has been with Continuum for twelve years and has been leading Continuum’s Los Angeles studio since 2009. Over the years, Alex has worked for clients across a variety of industries, including American Express, BlueCross BlueShield, Samsung, and Target. Prior to joining Continuum, Alex worked at Attivo Creative Resource in Milan and Design-Net
AG in Frankfurt. He graduated magna cum laude from E.N.S.A.V in Brussels with a Bachelor’s degree in Industrial Design.

 

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