Valorie Born


Thursday, February 7th, 2013

Valorie Born


Grey Matter

In The Duncan Anderson Design Department Gallery at California State University, Long Beach

Whether you’re working globally or locally with renowned design teams or are just making a name for yourself how do you go about winning work? You know your craft and believe in your point of view as a designer, but how can you be more successful in winning desired commissions? The answers aren’t all in the design. This lecture explores the interstitial areas related to the business of design and what practitioners need to understand regarding human factors, brand positioning, creative authority, current events and stakeholder decision making.

As Director of Client and Public Relations, Valorie Born executes all marketing activities for Fluidity, including new business development, proposals and contract negotiation, marketing collateral and public relations. Valorie plays an integral role in the leadership of the studio; she works in close collaboration with the principals regarding client relations and business communications.

In her career, Valorie has successfully launched two design studios for the architectural and design community, Fluidity and Urban Art Projects. She has extensive relationships within the international creative industries. She has won work across the globe collaborating with leading fine artists, architects, landscape architects and developers including Inigo Manglano-Ovalle, Erwin Redl, Donna Marcus to Foster & Partners, SOM, Field Operations, West 8, Ken Smith, Tishman Speyer, Kerry Properties, Aramco and more.

Studio commissions won for Fluidity include: Navy Pier, Longwood Gardens, SOHO Sky, VMware, Camana Bay, the Getty Center, Dubai Festival City, Hearst Headquarters, Sundance Square, Lusail Bridges and Washington DC’s upcoming Disabled Veterans Memorial.

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