Fall 2011

Theresa Chiueh- Design Continuum

Thursday, September 8th, 7:00 – 9:30pm


Design Strategy

As Director of Continuum’s LA Studio, Theresa Chiueh’s interests lie in the development and management of innovation and design. She formulates, implements and analyzes project research, seeking innovations and opportunities to meet clients’ business goals.  She leverages her multidisciplinary training to integrate sound business analysis and design, resulting in implementable strategies for their clients.

Before joining Continuum, Theresa spent 5 years as an engineer for Ford Motor Company, where she was involved in all aspects of automotive interior product development and manufacturing. Later, she joined Visteon Automotive Systems’ advanced interiors group, where she developed new automotive interior concepts.

Theresa earned her B.S. in Mechanical Engineering from MIT in 1994 and her MBA from the MIT Sloan School of Management in 2001.

Carson Lev- Foose Design – Redphin

Thursday, September 15th, 7:00 – 9:30pm


Adventures In Real-World Design

Carson Lev, a hot rod enthusiast and graduate Of CSULB’s Industrial Design program began his career in Biomedical Product Development.

After 14 years he opened his own computer based product development firm, Compression Engineering which grew to six nation-wide offices. Through it, he established an association with Mattel successfully completing projects for Hot Wheels and other divisions.

In 1997 a deal was struck to bring Carson to Mattel where he successfully directed Engineering, Design and Licensing Divisions for Hot Wheels. He is responsible for the Hot Wheels Hall of Fame at the Petersen Automotive Museum, and the construction of the full-scale Twin Mill and Deora II — the only Hot Wheels toys to be turned into full-scale, fully functioning vehicles.

After a ten year career at Mattel, Carson now concentrates on automotive marketing and licensing for Foose Design and his own company, Redphin.

Carson was honored to be recognized as the 2011 Distinguished Alumni for the College of the Arts at CSULB and provided the commencement address.

Mark Plager- IP Law Attorney

Thursday, September 22nd, 7:00 – 9:30pm


Intellectual Property Law and Other Legal Matters

What you don’t know can hurt you. This will provide a high level survey of intellectual property rights and business law ramifications which impact design professionals in the day to day operations of their business. The lecture will be interactive, informative, and most of all, not your typical boring legal lecture by a stuffy attorney.

Prior to founding Plager Shack LLP in October 2008, Mr. Plager was the principal of Plager Law Offices, PC commencing in 2001. Mr. Plager served as house counsel to a national metal-framing components manufacturing company. As part of his duties Mr. Plager prepared and prosecuted patent and trademark applications, and actively participated in intellectual property and business litigation disputes. In addition to preparing mechanical patents, Mr. Plager also has experience with consumer products, ornamental designs, and chemical inventions.

Chris Whittall- Whipsaw

Thursday, September 29th, 7:00 – 9:30pm


Working as an Industrial Designer

Chris will share his 17 year history in the field of Industrial Design and tell how he went from Art Student to Industrial Designer. He will also talk about life at Whipsaw, and how they approach their award winning design work.  Lastly, he will share tips on how to get a design job, and identify what things Whipsaw looks for when hiring Industrial Designers.

Chris Whittall is an Industrial Designer and Program Manager at Whipsaw, in San Jose, California, where he has worked since 2008. He has designed many successful products for clients such as Alcatel, Cisco Systems, Dell, Digital Persona, Hewlett Packard, Logitech, Sun Microsystems and SGI. Chris has over 35 design patents and several design awards, including a recent Red Dot for his work on the Cisco umi, and a recent Popular Mechanics Editor’s Choice award for his design for Phone Halo. Prior to joining Whipsaw, Chris was a designer at Hewlett Packard, Montgomery Pfeifer, and GVO. He earned his BFA in Industrial Design from California College of the Arts in 1994

Dario Antonioni- Orange22 Design Lab

Thursday, October 6th, 7:00 – 9:30pm


How To Get Creative Ideas Off The Ground Using OPM (Other People’s Money)

Dario Antonioni talks of his recent experiences using Kickstarter to fund his own, unique projects. He explains what Kickstarter is, how he learned from the process and gives us tips on creating our own successful projects.

By the age of 10, while other kids were memorizing baseball statistics, Antonioni was devouring books on the Wright Brothers. Even then, Antonioni was amazed, not so much by that first flight itself but by the fact that two nobody bicycle mechanics had the effrontery to revolutionize a field so far beyond their area of expertise that they almost had no business being there.”They were innovators who didn’t follow a standard path,” says Antonioni. “They followed intuition even if it meant they didn’t know where they’d end up, and they were relentless. To me, that’s innovation.”

Today, the founder of the Los Angeles design lab Orange22 still takes his cue from those aviators, refusing to abide by the often fiercely guarded distinctions between disciplines in design. He calls himself a “maker of things” a purposefully open-ended description, as Orange22 designs and fabricates both mass-market and limited-edition objects and furniture, brand-defining retail environments, residential interiors and design concepts licensed for mass production. In every case, Antonioni fuses technology, art and design, with the overarching intent to revolutionize the way we live.

Antonioni’s work has received awards from RedDot, IDEA, Good Design, Spark, Surface, Contract Magazine and has been nominated for the People’s Choice Award by the Cooper Hewitt. His work has been exhibited in New York, San Francisco, Chicago, Paris, Cologne, Milan, Sydney, and Singapore. He currently lives and works in Playa Vista, California with his wife, baby girl and two dogs.

Kate Zak- GM Auto Interior Designer

Thursday, October 13th, 7:00 – 9:30pm


Design Perspectives

Kate Zak looks at her life as both designer and consumer, and considers both the planned and unplanned opportunities she has chosen to follow.

Kate began her career with General Motors Design in 1988 after graduating from Cleveland Institute of Art with a BFA degree in Industrial Design. She held a variety of ascending roles of responsibility, in various disciplines, from automotive to environmental spaces to component design. Advanced design, brand strategies, portfolio efficiency and consumer experience are fundamental principles that she has experienced and is passionate about.

She has had the pleasure of collaborating with several independent design firms — a significant project with Philips Design is where she met and worked with Clive Roux, CEO of IDSA National and former Duncan Anderson Lecture Series participant. Her projects have been based mostly in North America, but recent responsibilities had her living in Germany for two years focusing on global responsibilities with design teams in Europe, Brazil, Korea, China, and Australia.

Christian Schluender- V.P., Frog Design

Thursday, October 20th, 7:00 – 9:30pm


Everything Changes: The Perspective From Inside frog

frog talks a big game when it comes to change. frog has also built a successful business of developing change for over 40 years. The frog approach to change is definitely unique – it used to be called “’d2Creative Chaos”’d3. Today they call it many different things, from innovation to invention, and they have created processes and paths of thinking to make it the right change for reasons they might not even know. Along the way, frog has also changed Christian. This presentation will be about all those paths of change.

Christian started his career working as an industrial designer with clients such as John Deere, Ingersoll Rand, Ford, Nike, StarTrac, Thales Avionics, B/E Aerospace, and Airbus. He worked on projects designing and developing diverse and innovative solutions through to production engineering and market delivery. Programs ranged from designing small handheld CE devices to large scale transit design for a wide range of vehicles, from tactical brand design programs to truly “blue-sky” concept development.

In 2003, Christian joined frog as Creative Director, Industrial Design, in San Francisco. As Creative Director, he lead multiple teams of designers and engineers working for clients such as Motorola, HannSpree, Disney, Boost Mobile, DirectTV, Kodak, Logitech, Titlest, and Maxtor. Christian worked directly with frog founder Hartmut Esslinger. He learned quickly what “change” really meant and how “change” is what designers use to leave a mark as they better the world around them. Christian is continually provoked by, and provoking with, this effort to make change.

Christian next moved to the role of General Manager. As GM, he was responsible for, not only the world-class quality of the delivery, but also running a profitable business consisting of 2 studios with annual revenues over $20m. The ever-growing client list continued to develop with companies like Coke-Cola, Cisco, CommScope, GE, nVidia, Target and Lifescan. Christian worked to develop new tools to evolve the design process and design thinking, while helping to sell these innovative offerings. These processes and tools helped to provoke change by separating the preconceived logic from the underlying urge or captive desire. Christian pushed designers, engineers, sales teams, clients, and anyone else who would listen while maintaining 2 profitable studios averaging 14% annual growth with double digit profit margins.

In 2007, Christian focused his efforts on supporting the development of global, organic, corporate growth for frog. As Vice President, he developed new “change” by building new studios from the ground up in locations such as Seattle, Shanghai, China and Amsterdam. This included everything from defining the opportunities to founding the legal entities, from hiring the first team members locally to transferring a profitable studio to a new, local GM. With this organic growth model, and continued expansion, frog has grown from a firm of 5 studios in 2003 to 9 studios in 2011. Christian has used the creative process as an approach to running frog globally. He is responsible for Operations and IT worldwide supporting over 1500 employees across 9 frog studios and an additional 6 frog development/engineering locations across 8 countries and 4 continents.

Charles Curbbun- Principal, DD Studio

Thursday, October 27th, 7:00 – 9:30pm


Category Creation / Business Case

According to Charles Curbbun, “Our gift is that we can invent new ideas that people can’t live without. This is also our main value to clients and companies. We get excited unveiling and discovering, explaining and sharing. When this is linked to a compelling business case, investment can be rationalized, and we are deeply involved in the total package. Like most interactions in life and work – it’s about a dialogue, not a monologue.”

Charles studied Industrial Design in England, and worked in Europe for various tech firms. He then started DD STUDIO / designDESIGN Inc. in Southern California 25 years ago.

Over 35 years of product design experience, makes him the resident inspirational leader, setting strategic design directions and harnessing the talents of DD STUDIO’s interdisciplinary teams, balancing eye-popping innovation with usability, manufacturing and budgetary constraints.

In addition to designing category-defining products, he also guides future generations of design thinkers by teaching and offering thoughts and discussions at UCLA, UCI, CSU-Long Beach, and SDSU.

Søren Petersen and Charles Bush

Thursday, November 3rd, 7:00 – 9:30pm


Design Thinking

Søren Petersen, founder of ingomar&ingomar, and Charley Bush, founder of 3Strand Innovation will define “Design thinking” and tell us how to use it in everyday practice.

For over a decade, Søren and Charley have used “Design Thinking” to initiate bold new ventures for international organizations including BMW Group DesignWorks, AirTel Telecom, INSEAD Business School, Stanford University, The Copenhagen Business School, and over half a dozen independent entrepreneur ventures. Charley Bush has a graduate degree in industrial design from the Art Center School of Design and Søren Petersen recently received a PhD from the dSchool at Stanford University with a concentration in the research of quantifying design.

Megan Stanton

Thursday, November 10th, 7:00 – 9:30pm


The Future of Food Preparation

Megan Stanton moderates an inquiry into the future of food preparation, culture, and experience design.
How is what we eat changing?
How can designers shape the food culture of tomorrow?
Confirmed Panel Guests Include:
• Freya Estreller, Co-Founder of Coolhaus, grew up in Atwater Village and is proud of it. She graduated from Cornell University with a degree in Sociology and a minor in Business and won Best Honors Thesis along the way. She spent most of her career at the intersection of real estate development, finance and project management. In 2009, she pondered going to culinary school, but instead started the Coolhaus Ice Cream Sandwich Truck with her business partner Natasha Case. Coolhaus started as an art project (food + architecture = farchitecture) and has exploded over the last 2 years to include 7 trucks all across California, New York, Austin, and Miami, a retail store in Culver City and supermarket retail at all Southern California Whole Foods. Her goal is to make sure everyone knows who Rem Koolhaas is, one ice cream sandwich at a time.
• Joel Delman is a Design strategist and industrial designer who heads the California office of Product Development Technologies (PDT). With a background in both corporate law and industrial design, Joel has an unique grasp on the business side of creativity that helps clients bridge the often challenging gap between creative insight and commercial success. Well-versed in the practice of Strategy, Product Design, Innovation / IP Management, Brand Strategy, User Research and Trend Analysis, Joel joined PDT in 1999 and has since exercised his broad background on programs ranging from Swingline staplers to implantable medical devices. Focusing primarily on the front end of the design process, Joel ensures the solutions PDT develops are fundamentally innovative and user-centered. Before joining PDT Joel was principal of Twenty Twenty Thinking, a product development firm specializing in toys, where he partnered with major manufacturers including Fisher Price and Hasbro. He has also worked with leading design consultancies Henry Dreyfuss Associates and Cousins Design, and his work has been honored with the Business Week / Industrial Design Excellence Award (IDEA), the Industrial Design ID40, a Gold Award from the Toy Manufacturers of America and a feature article in the Wall Street Journal’s “Form and Function” column. Joel holds an MA in Industrial Design from Pratt Institute, a JD from Harvard Law School and a BS in Economics from New York University.
• Bob Springer, Studio Manager, Samsung Home Appliances
Robert has 16 years experience working as a corporate Industrial Designer for IBM, Whirlpool and most recently as Studio Manager overseeing Samsung’s North American Home Appliance design group. He is also co-founder of Spot On Square, a company that designs and manufactures modern furniture. Robert holds an undergraduate degree in Industrial Design from Kansas City Art Institute and did graduate studies at Art Center College of Design. He has won more than 20 design awards and has 15 design and utility patents.
• Abby Sturges holds an BFA in Industrial Design from Carnegie Mellon University and an MFA in Design from Stanford University. Prior to grad school, Abby worked as an industrial designer within corporate, consulting and manufacturing companies. Currently, Abby is entrenched in the startup world as the cofounder and COO of Culture Kitchen. These days Abby uses her design background to design the experience she wants her users to have  with Culture Kitchen and is creating a business model around this ultimate experience rather than the other way around.  Abby is driven to positively transform the lives of others through design.

Paul Rowan- Umbra Co-Founder


The Whole Brain Designer

Thursday, November 17th, 7:00 – 9:30pm

The successful companies of the future need designers not only in the studio but in their boardrooms as well. Even enlightened companies who have embraced design as part of their business model often have a “dotted line” to the design studio. Designers today must have a more complete understanding of all aspects of the Business of Design in order to be recognized by business. My approach is to mentor our designers to be whole brain thinkers about design.

Paul is a design pioneer in the housewares industry and, as Vice-President of Design and founding partner at Umbra, he has dedicated his career to creating purposeful, intelligently designed products that people want. Whether they are working on a soap pump or a trash can, Rowan and his team never lose sight of Umbra’s mantra: Design products that provide style and function for every room in the house.

Laura Baldrati- Design for Healing: Art & Science

Thursday, December 1st, 7:00 – 9:30pm

Laura Baldrati talks about her work as a health-care architect and how Evidence Based Design (EBD) affects the creation of health care environments.
Recent, EBD studies have examined how the physical environment can influence well-being, promote healing, relieve patient pain and stress, and also reduce medical errors, infections and falls. Many hospitals are now adopting elements of EBD in new constructions, expansions or re-modeling.
Laura currently works as Senior Architect for the California Office of Health Planning and Development. Recently, she lectured to the Italian Society of Health Care Architects in Rome about the designer’s role in hospital planning.
Based in San Diego, Laura Baldrati has 25 years of experience with diversified types of projects, including architectural, design, furniture, and research. Her work brought her from Italy to Switzerland, then to the United States. Her background and experience spans from structural architecture and application of mathematical models in urban planning to healthcare, residential, and furniture design.
Laura Baldrati has always been intrigued by the idea of applying her skills to help improve people’s quality of life. Inspired by both nature and by technologies transferred from other industries, she challenges traditional pre-conceptions of material elements. Keeping a balance between experimental and real, she strives to address the technical, functional, economical, aesthetic and environmental aspects of each project as a complex system.

Lynne Bruning- The Ubiquitous World of eTextiles, Soft Circuits, and Adaptive Technologies

Thursday,December 8th, 7:00 – 9:30pm

When was the last time you were not touching a textile?
How about your smart phone, tablet or computer?
It makes sense to integrate them, yes?
Please join us for an exploratory evening of soft circuits, adaptive technologies, wearable computing and eTextiles.
Lynne discusses recent designs, developments and debates concerning this fledgling industry where computers interface with fibers. She is the creatrix of exclusive wearable art, eTextiles and adaptive technologies.  Fusing together her BA in neurophysiology from Smith College, Masters in Architecture from the University of Colorado and her family history in textiles.
Lynne jets thru the universe creatively cross-pollinating the worlds of science, textiles, fashion and technology. She teaches introductory electronic textiles from coast to coast infecting textile artists, electrical engineers and computer hacks with the love of wearable computing and spawning local eTextile groups.  Her innovative award winning designs will inspire and challenge you to see beyond the fabric and into today’s technologically complex surface designs.
Lynne also hosts a Tuesday night global hackerspace where innovators come together to share methods and materials for the eTextile community and posts to help students and enthusiasts around the world design and create the project of their dreams.