Thursday, February 2nd, 7:00 – 9:30pm

Symbiosis: Design, Emotion and the Customer
In The Duncan Anderson Design Department Gallery

As part of the GK Group of design consultancies, GKDI is constantly generating innovative solutions for powersports customers and has received countless awards for their product designs.  In 2012 GK Group will celebrate their 60th year as an industrial design consultancy; during this period they have maintained a fifty-seven year relationship with the Yamaha Motor Corporation. GK was responsible for designing the very first motorcycle produced by the company, and has continued on to design the wide variety of current product lines including Motorcycles, ATVs, UTV’s, watercraft, snowmobiles and others.
Norman Kerechuk
President, GK Design International Inc.
Norman is a graduate of Art Center College of Design and has been involved with the design of powersport vehicles at GK Design for twenty years. He has contributed to the development of advanced concept vehicles as well as those currently in production. He has presented his thoughts on design and innovation at conferences in Japan, Europe, and the U.S.  As president of GKDI he oversees the Los Angeles and Atlanta branch offices.
Yoshiharu Sugawara
Vice President, GK Design International Inc.
Sugawara-san has been responsible for motorcycle, ATV, snowmobile, golf cart, power generator designs for Yamaha Motor Company since 1991. He has worked with European, American and Asian product lines and was the lead designer for development of the Venture touring motorcycle and Rhino side by side vehicle.
Atsushi Egashira
Senior Designer, Color and Graphics
A graduate of Tama Arts University, Egashira was in charge of color design for YAMAHA products from 1998 to 2008 as part of GK Dynamics in Tokyo, Japan.  In 2009 he moved to LA and now leads the color and graphics team at GKDI.
Adrian Sellers
Senior Designer, Product
As part of GKDI’s product design team, Adrian works closely with Yamaha Motor Corp. to bring US design concepts to market.  He is responsible for the styling concepts behind the V-Star 950, Star Stryker, 2010 YZ450F, and production design for the 2010 Stratoliner Deluxe.  Adrian holds an MA in Automotive Design from Coventry University, (UK), and a BA in Industrial Design from the Rhode Island School of Design, (USA).