Thursday, November 12th, 7:00 – 9:45 pm
Studio and Newsroom Set Design
In The Duncan Anderson Design Department Gallery at California State University, Long Beach
6241 East University Drive, Long Beach, CA 90815
Park in the Foundation Lot across from the Design Department main entrance – $5
Kris Cerola wields his sharpies in very expressive design concept sketches, as well as having advanced 3D computer modeling skills. His focus includes capturing the essence of a market and the strengths of the client, and then integrating those into the studio set environment.
As the Creative Director at Broadcast Design International, Kris and the BDI Design Team create cutting-edge studio and newsroom set designs. Color changing LED lights, CFL lighting, tension fabric structures, amazing metal and plexi finishes, unique hardware and high powered projection systems, plasma and LCD monitors are some of the technologies they employ. Utilizing CAD computer systems, they plot all the camera angles prior to beginning construction. This gives the advantage of knowing exactly how shots are blocked giving producers and directors the opportunity to participate in fine-tuning the design to exact requirements.
Kris spent 18 years working in the multidisciplinary world of exhibit design, creating meaningful brand centric experiences for a diverse range of clients for trade and auto shows, museums, corporate interiors and retail design. In addition to his vast experience in the exhibit industry he has worked as a finish carpenter in the fields of construction and furniture building for over 20 years. This hands on experience has equipped him with a working knowledge of the design process from concept to completion.