Wolfgang Joensson

Wolfgang Joensson

Thursday, February 12th, 7:00 – 9:45 pm

What Governs Design?

In The Duncan Anderson Design Department Gallery at California State University, Long Beach
6241 East University Drive, Long Beach, CA 90815
Park in the Foundation Lot across from the Design Department main entrance – $5

Designers not only do great work, they also talk about it. And although good design should be self-explanatory, some designers feel compelled to explain what drove them. I am going to explain several famous designer quotes and compare them to the work of those designers. I will also explain my design motto and show how it is reflected in my work.

Born in South Africa and raised in Hamburg, Germany, Joensson studied design there and in Stuttgart. He lived several months in London, on a bicycle saddle in Italy, in California, Switzerland, South Korea, and for the past twelve years in Paris, France.

He started his own design studio in 1990. Today VIEWSDESIGN consists of two offices, one in Paris and one in Basel, Switzerland, where he works with his partner Lutz Gebhardt and the team on product, brand and interface design.

He has designed a wide range of products from blood gas analyzers to rubber ducks and chocolate and, literally, dozens of coffee machines.

With more than fifteen years in design education, he has an in-depth and wide ranging view of different approaches to design and design education. His past posts include product design instructor at Art Center’s European campus in Switzerland, professor for product design in Switzerland and directeur de diplôme at Strate in Paris, one of the best French design schools.

His conviction is that design has to be functional and attractive, expressive and integrating itself in the human environment on aesthetic, economic and ecological levels.

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