Using Human Factors to Design the User Experience

Pacific Design and Manufacturing Show
Learning Labs

Anaheim Convention Center
Anaheim, CA

Wednesday, February 12th from 1:00-3:00pm

Learn to produce design solutions that will resonate with your target consumer using human factors and behavior economics. You will learn the tools to develop empathy for your target consumer so that a more meaningful product experience can be designed. This process helps companies to reduce new product risk. You will participate in a powerful workshop that can be repeated at your own company. This presentation will empower you to communicate quickly and clearly to team members from Engineering, Design, Marketing, Finance, Sales and QC.

• Learn to develop products that resonate with consumers.
• Gain insight into the power of empathy.
• Develop skills to implement a UX workshop at your office.
• Gain insight into UX design and human factors

Shelley Takahashi, Industrial Design Consultant and Educator
Mark Capper, President, Kompas Strategy

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