PDMA Southern California
Tuesday, March 20th, 6:00pm – 9:00pmGeneral Monitors 26776 Simpatica Circle Lake Forest, CA 92630
It’s Monday morning. The company president calls you into his office after attending a brainstorm session. He announces, “Let’s build a gold-plated widget!” Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Just who is doing what in the market? Oh! And can we sell enough gold-plated widgets to make money?
This interactive session will address methods of uncovering market information when there simply aren’t any established sources or published reports. Learn some creative ways to get a better sense of market dynamics – ways to understand what your competitors are doing. Several case studies will be presented, although the names will be changed to protect the innocent…
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