The Psychology of Design Presented by IDSA-LA and Women In Toys – May 13

The Psychology of Design

The relationship between consumer psychology and design strategy

Mark Capper will share his experiences leveraging consumer
psychology to create products and brands consumers love.

Nancy Zwiers will share her expertise in research tools
and how to leverage them for today’s market.

Thursday May 13th
Come and see how Competitive Analysis and Ethnography Can Improve Your Product Designs

This event is being co-sponsored by IDSA and Women In Toys (WIT)

6:00- 7:00 pm reception
7:00- 8:00 pm presentations
8:00- 8:30 pm Q&A
8:30- 9:00 Networking

Cost:
IDSA and WIT members $15
Non-members- $20
Students with ID- $5

*Bring your business cards to network.

Location:
OTIS College of Art and Design Forum
9045 Lincoln Blvd. Los Angeles, CA90045
(just north of LAX)

Free parking in the OTIS Parking Structure, enter on La Tijera
RSVP:
Phone: 562-981-8501
Email: wit@ddw.us.com

The Psychology of Design

The relationship between consumer psychology and design strategy

Mark Capper will share his experiences leveraging consumer
psychology to create products and brands consumers love.

Nancy Zwiers will share her expertise in research tools

and how to leverage them for today’s market.

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